Learning More About My LinkedIn Connections through Data Processing and Visualization

Photo by Greg Bulla on Unsplash

As a social media manager, one of my favorite types of projects is the audience analysis of our company channels. The insights gained by this research are essential at the start of a new campaign; helping to better inform our decisions on how best to position a message, getting the most out of our ad spend, and more.

Having completed these types of reports before, I know what I can expect from company page data, but was unsure what might be available at a personal level. …

Wes Matthews

Social media manager on assignment in Germany. Currently pursuing MBA and MS Finance degrees. Let’s connect: https://www.linkedin.com/in/wesleymatthews/

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